Managing Value Propositions in Service Ecosystems
Julian BohaJulian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems.
Kategorije:
Godina:
2021
Izdanje:
1st ed.
Izdavač:
Springer Fachmedien Wiesbaden;Springer Gabler
Jezik:
english
ISBN 10:
3658317132
ISBN 13:
9783658317133
Serije:
Markt- und Unternehmensentwicklung Markets and Organisations
Fajl:
PDF, 10.99 MB
IPFS:
,
english, 2021
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