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Strategic Management: Competitiveness and Globalization - Concepts and Cases, 14e
Michael A. Hitt, R. Duane Ireland, Robert E. HoskissonKoliko vam se sviđa ova knjiga?
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Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, this textbook incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies.
Kategorije:
Godina:
2023
Izdanje:
14th
Izdavač:
Cengage
Jezik:
english
Strane:
684
ISBN 10:
0357716760
ISBN 13:
9780357716762
Fajl:
PDF, 19.15 MB
Vaši tagovi:
IPFS:
CID , CID Blake2b
english, 2023
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