电子商务 管理视角 英文

1 (p1): Chapter 1 Foundations of Electronic Commerce
1 (p1-2): The Case of Intel Corp.
1 (p1-3): 1.1 Intel Corp.and Happy Puppy
1 (p2): CHAPTER 1 Foundations of Electronic Commerce
2 (p2-2): The Case of Happy Puppy
3 (p2-3): 1.2 Definitions and Content of the Field
4 (p2-4): Application Case 1.1 Egghead Becomes a Virtual Software Company Definitions
6 (p2-5): The EC Field
7 (p2-6): Electronic Markets
8 (p2-7): Interorganizational Information Systems
8 (p2-8): Interorganizational Information Systems and Electronic Markets
9 (p2-9): Application Case 1.2 Wal-Mart Uses IOSs
10 (p2-10): Classification of the EC Field by the Nature of the Transactions
11 (p2-11): The Electronic Marketing Process
11 (p2-12): Application Case 1.3 HBO Uses the Intranet to Boost Sales Efforts
13 (p2-13): Interdisciplinary Nature of EC
13 (p2-14): A Brief History of EC
14 (p2-15): The Future of EC
14 (p2-16): 1.3 Benefits and Limitations
14 (p2-17): The Benefits of EC
16 (p2-18): The Limitations of EC
17 (p2-19): 1.4 The Driving Forces of Electronic Commerce
17 (p2-20): The New World of Business
19 (p2-21): Business Pressures
19 (p2-22): Organizational Responses
21 (p2-23): Business Process Reengineering
22 (p2-24): Application Case 1.4 FedEx s Web Shopping/Shipping Service
24 (p2-25): Application Case 1.5 The Internet and the Intranet Shorten Time to Market of New Drugs
24 (p2-26): 1.5 Impact of EC:Everything Will Be Changed
25 (p2-27): Improving Direct Marketing
26 (p2-28): Other Marketing-Related Impacts
28 (p2-29): Transforming Organizations
28 (p2-30): Redefining Organizations
29 (p2-31): Impacts on Manufacturing
29 (p2-32): Impacts on Finance and Accounting
30 (p2-33): Human Resource Management,Training,and Education
30 (p2-34): 1.6 Putting It All Together
32 (p2-35): 1.7 Managerial Issues
33 (p2-36): Summary
34 (p2-37): Questions for Review
34 (p2-38): Questions for Discussion
34 (p2-39): Internet Exercises
34 (p2-40): Keywords
36 (p2-41): Real World Case:An Electronic Fish Market…